Forum Posts

mim903959
Mar 06, 2022
In Welcome to the Forum
As an avowed app junkie who automates everything possible, it's safe to say that I'm a fan of things like web personalization and marketing automation. When lead scoring, triggered emails, personalized experiences, reusable resources, cross-platform integration, and analytics come together to Phone Number List form a holistic strategy, that beautiful synergy excites me. However, not all of this automation comes for free. Automated engagement strategies primarily focus on email, which has inherent flaws. Email can be a very effective channel, but it's not without its flaws. Those who agree to trade their email address for something of value don't always see, open or click on the content they receive. Free Digital Marketing Plan Template Download FREE Resource - Digital Marketing Plan Template Our popular marketing planning template based on the Smart Insights RACE planning system. Access the Free Digital Marketing Plan Template According to the Phone Number List latest email statistics from Constant Contact, the highest open rates are around 25%; Phone Number List lowest hover close to 10 percent. At best, that means three out of four recipients won't even open your email, let alone read it and follow through on your call to action. This report indicates that click-through rates peak at around 15%, although most are below 10%. There are a variety of reasons for these metrics, but sometimes the fault lies with us. 5 ways to add flow to the digital experience Better experiences with flow "Flow" refers to a feeling of complete concentration and engaged in activity with a high level of pleasure and fulfillment. The first person to recognize the flow, psychologist Mihaly Csikszentmihalyi, gave a fascinating TED talk on the subject. I first came across the idea when my company was reworking its brand story. Since that discovery, flow has served as a guiding principle for the Phone Number List experiences we create, not the least of which is articulated through marketing. Marketing can suffer from a lack of fluidity, especially when it's interruptive in nature, but the results are impressive when the two concepts come together. During my research on flow, I realized that the state of total immersion described by the concept applies to multiple marketing contexts. This is even more widely applicable when we talk about digital experiences.
0
0
1
mim903959
Mar 06, 2022
In Welcome to the Forum
Brands are trying more than ever to Phone Number List connect with audiences on a range of social platforms. It's getting harder and harder for brands to grab our attention as competition increases and our attention span has shrunk to 8 seconds. Every day, users browse 300 feet of content, which gives brands a very small window of time to grab users' attention. So how can your brand start creating ideas that work for speed feed? Here are five key trends that we believe will have the biggest impact on your social media strategy in 2018. Digital Media Options Checklist Download Premium Resource - Digital Media Options Cheat SheetThe sheer number of organic and paid media options and updates makes it hard to know if you're missing out on the best targeting options and if your marketing dollars could be better spent. Our digital media cheat sheet aims to help you keep track of free and paid media options so they don't miss out on any of the latest developments. Access the Phone Number List digital media options cheat sheet For more digital marketing trends, check out Dave Chaffey's 10 digital marketing trends to act on in 2018. Chatbots will make customer service faster Chatbots are no longer the clumsy, robotic machines they once were. They are robots capable of providing an instant connection with customers around the world - solving customer problems and even ordering pizza. This year we have seen many brands test chatbots with varying degrees of success. According to Gartner, 20% of commercial content could be generated by machines by 2018. If machines can learn to Phone Number List create authentic and relevant stories, the advertising and marketing potential is certainly worth exploring. Chatbots give brands the ability to quickly engage with their audience in a way that feels personal to them. As bots get smarter and more human, you can customize your brand voice and send personalized messages directly to users. Facebook reported that they are now seeing 100,000 monthly active bots on Facebook Messenger, providing a whole new platform for marketers to connect with audiences.
0
0
1
 

mim903959

More actions