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sharmin Akther
Apr 11, 2022
In Welcome to the Forum
I also believe that AI has enabled Google to make significant progress in measuring sentiment under this trust component. As noted in an article I wrote on sentiment as a signal of trust, things like low ratings on the Better Business Bureau can be a big deal. We believe this harmed the reliability of a client's website and contributed to lower rankings. Others have reported how reputation (especially low BBB ratings) may have impacted rankings after the Medic update. The SQEG indeed mentions the BBB several times. Here is an example : Search for articles, reviews, forum posts, discussions, and more. written by people on the website. For businesses, there are many sources of reputation information and reviews. Some company employee list examples include: Yelp, Better Business Bureau (a non-profit organization that focuses on the trustworthiness of businesses and charities), Amazon, and Google Shopping. An excerpt states that "very low ratings on BBB are usually the result of several unresolved complaints" and to "consider very low ratings on the BBB site as evidence of a negative reputation". To be clear, I do n't think a BBB rating is a direct ranking signal. Google has confirmed here and here that this is not the case. (This latest confirmation was the result of confusion over a talk I gave on the subject. Nonetheless, Google weighed in.)Again, the SQEG is designed to be used as a feedback loop for how Google designs its algorithms. Does Google want brands or websites with a bad reputation to rank well? Of course not. Does Google incorporate things like the BBB rating into its search
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sharmin Akther

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