Casting is to attract more users who have buying behavior by spending money.
For platforms, investment is a commercialized behavior, and for brands, it is actually a marketing method.
For example, at the beginning of the e-commerce platform, there are few sellers and many users. If you sell something, you don’t need to promote it, and many people see it.
But then there are more and more Buy email list sellers. In order to let more people see the product, you have to pay the platform, and the platform pushes the product to more users, so that when users swipe short videos, they can swipe your products.
In fact, it is to increase the sales of goods by increasing the flow of people.
I am often hit by streaming, and when I watch short videos, I am often attracted by some small products, and then I place an order.
For example, the bibimbap sauce I used to say, I didn't plan to buy it at first, but the moment I got it, I was suddenly attracted, and then I couldn't help but place an order.
There are also oysters, which I have also bought many times on short video platforms. I also often buy life assistants that seem to be very useful. For example, when I see people showing the sink of the sink, I am attracted. God, how can they be so creative, and then I can't help but "pop" Order is placed.
Because I was hit by the stream, and after the hit, I placed an order quickly. This kind of decision-making is very light and the decision-making process is very fast.
Therefore, for brand owners, the behavior of investment is effective, but brand owners have to calculate how much money you spend and how much profit you can bring.
We have talked about a concept called fixed ratio before. If the fixed ratio of the product is 5, it means that the cost is 1 yuan, you can sell it for 5 yuan, and there is a profit of 4 yuan in the middle.
We assume that the ROI of investment is 10 times, which is equivalent to investing 5 cents in advertising, which can bring 5 dollars in sales. If the cost of goods is 1 yuan, you can earn more than 3 yuan if you spend 5 cents on the investment, but you get 10 times the sales return.
This is worth it, so brand owners invest desperately, and the more they invest, the more money they make. Then, many companies began to develop a special role in investment, called pitcher.