Think of historical purchases, social Phone Number Database media behavior, loyalty card data, the current weather, email marketing software and more. Also use insights from previous folders. Let the algorithm of a DMP determine which product should be displayed at what time, on which page and in which position. Then you really have Phone Number Database a relevant folder! How relevant are your folders already? I'm curious.In the week of May 8, we shifted our Phone Number Database editorial focus entirely to big data. After all, it is a hot issue in the world of marketing. As a marketer you receive a lot of data about your potential customers on a daily basis.
What data can you collect, what can Phone Number Database you learn from that data and most importantly: how does the use of data lead to better results and happier customers? In this article we list all the useful articles from the Phone Number Database past theme week. Do more with data: an analysis-driven organization in 7 steps We Phone Number Database kicked off the theme week with this handy article by Gerry van de Weijer. According to her, it is not enough for a company to be 'data-driven'. You have to analyze that data and use it to continuously steer your business processes.
This means that you do not Phone Number Database necessarily have to work data-driven, but above all analysis-driven. On the basis of clear examples, Gerry shows how you can implement this and how you can make good analyses. Cherish Phone Number Database your data! This is how your leads flow in with marketing automation When you're just starting to collect data, it can be overwhelming. Because which data do you actually need to Phone Number Database collect and which is the most useful to analyse? If you can interpret the right data, it becomes part of the customer journey and you can bring in more customers.