The attitude of being down-to-earth and thinking of the audience has undoubtedly won a wave of goodwill from the audience. At the same time, the keyword family has also psychologically shortened the distance with the audience. With these foundations, it is undoubtedly easier to be followed and shared. And the straight male financial fan group, as they expected, 80% are male users aged 18-35 in first- and second-tier cities.
Experience and thinking in content creation:
The importance of partners
Let professional people do professional things, so that the team will form a stronger system competitiveness.
The importance of gifted genes
Northerners speak Mandarin well and have a sense of humor. If you are from the Northeast, you will succeed more than half, so that you will have a better sense of networking and the ability to interact with users. In addition, the super brother put on a yellow or white custom T-shirt, and he also laughed magically from time to time, which further strengthened the look and feel of the video and its ability to spread.
Here, he uses the logic of user thinking backwards. From the user's point of view, what kind of look and feel will make everyone more interested, and learn something unconsciously with an entertaining and relaxed mentality. After thinking about this, he went back and forth to carry out a series of detailed designs, and carefully planned everything from language expressions, expressions, clothing, etc.
Therefore, when you are doing content planning and detailed design, you might as well remember eight words: if you want to know, turn it upside down. First country email list imagine what the ideal result state looks like, then decompose the specific conditions of this result, and finally perform synthesis, you can achieve your intended purpose.
The key points of content creation: financial hotspots + learning attributes + entertainment atmosphere
Taking Straight Men Finance as an example, the audience will feel very relaxed and fun when watching it, and without losing professionalism, the ability to attract fans is naturally high.
Regarding the use of hotspots, this is a double-edged sword. When using it, you must pay attention to the corresponding proportions. If you are not sure, don’t use it. You can search for cases of similar accounts using similar hotspots and pick out those with good feedback. of imitation learning.
It is not enough to absorb powder only by the ink in the stomach, but also learn to play the stalk of young people
The combination of professionalism and fashion will not be out of touch with the audience. So he often goes to station B to watch the latest developments of young people, and opens the barrage to learn the latest "stalks".
Based on the above business logic, they described the fuse mechanism as the fuse of the circuit in the US stock fuse series video. Because of its humorous, interesting and easy-to-understand, they quickly gained explosive popularity. Among them, the video of the eighth episode of the US stock circuit breaker received 1.12 million likes and attracted 300,000 followers. In one month, the straight male financial account increased by 2 million followers.