Have you ever been in a situation where your audience (read customers) increasingly wears a confused look when you describe your SEO campaign?Challenge: Client executives have no tangible understanding of the SEO process.SEO has no exact prescription for increasing search engine visibility for every website. Add to that the phone number list multitude of SEO terms like crawling, indexing, canonicals, redirects, 404s, mobile friendliness, and more. and you will understand why it is difficult to explain how the SEO team generates positive ROI to someone who is not an expert in the phone number list field. Second, unlike PPC where return can be calculated on ad spend.
The long-term goals of integrating keywords toward sales conversion and lead generation feel like a marathon.Learn how to effectively communicate the importance of SEOThe business impact of increasing keyword rankings, the phone number list value of driving more traffic to a website, and increasing website conversions are lost on C-suite people controlling the SEO budget. . Therefore, optimizing (pun intended) your communication skills and effectively explaining the SEO game can improve client relationships and bring clarity.Here are some tips for communicating the phone number list importance of SEO and the reasoning behind your tactics and choices. Make your customers your allies in your SEO 2021 journey, rather than spectators.
Understand their goals and set their expectationsTake the time to learn about your customers' unique businesses and fully understand their goals. Once you know which metrics are most important to them, you can clearly communicate with them. Then, based on your research and their preference for success, set expectations for the phone number list results. Setting clear expectations lets the customer know “when” and “how much” needs to be met.Keep them in the phone number list loop and share news as it happensPart of SEO strategy is to keep up to date with all updates. Why not share news and updates with the customer as well? Let your client know that the search engines are experimenting with a new and interesting format, and ask them if they would like to try it.