The human brain is an excellent data processor, and the functions behind it are very rich, which have not been fully explored until today. For designers who need to design user experience, understanding human cognitive capabilities and the mechanisms behind it is very helpful for creating user-friendly products.
Among many cognitive methods, the Gestalt principle is a very critical one, and it is a fairly common cognitive mechanism in both daily life and UX design. When people perceive complex objects, they will consciously or unconsciously incorporate them into an organized system, rather than simply viewing them as a collection of objects, which is the basis of Gestalt principles. Gestalt principles can be applied to different levels of cognition, some are explicit, some are implicit, but the most interesting part is the visualization, that is, the various designs created by designers with the help of this principle . The Gestalt Principles contain many extended rules, and today we are going to talk about the proximity principle.
The proximity principle we often say refers to a cognitive tendency to think that things and elements that are close to each other are related. So, in the face of data, we will group data and different objects into various groups and organize them together. For designers, this is a very effective way of thinking: how to organize information in the natural way the brain absorbs and digests data. Andy Rutledge visualizes the proximity principle like this:
It is worth noting that, through research and experimental verification, the proximity of distance in the proximity principle is more easily recognized by people than the approximation of color and shape. Even elements with completely different characteristics are more likely to be considered related as long as they are close enough together, as in the case below.
In a user interface with a lot of different content, the proximity principle is very helpful for the overall layout design. Proper use of the proximity principle can make it easier for users to obtain information and perceive content. Many times, users are not ready to spend time learning complex interfaces, information that can be quickly perceived and recognized, and better retention of users. Only after this can users truly enjoy the convenience brought to them by the website or APP. The logic is very clear.
Generally speaking, we believe that the proximity principle has two application directions in UI interface: one is applied to elements and content such as typesetting and copywriting, and the other is different content blocks and control blocks. The next case b2b data will use the design and products of the previous Tubik team.
Typography and Text
The proximity principle is widely used in typography and copywriting, and can even be said to be a must-use rule. If you want to ensure that the text can be read quickly, the length of each line of text, spacing, paragraph length, and space distance control will affect it, just as readers usually don’t accept horizontally long typesetting. Similarly, when the vast majority of users quickly scan the web page, they will quickly check the title, subtitle, highlighted content and keywords and other factors, and only click on the link to see more when they are interested in the content. This is why designers try to choose interface designs that are quickly perceived and aesthetically pleasing.