Listen to the show. Listen to any program for 5 minutes a day and you bulk sms service can get a 5 yuan allowance. Listen to the specified program. Listen to the designated program for 30 minutes a day, and you can get a 30 allowance. Create a book list. Every time you create a book list, you can get a stipend of 4.23 yuan. Book list sharing. After the user shares the book list with friends, for each friend who receives it, the user will receive a subsidy of 6.6 yuan. In addition to the bulk sms service above 5 ways, Himalaya will also grant some allowances to users from time to time to motivate users to participate in activities. As shown in the figure below, on the last day of the event, in order to encourage users to carry out the final sprint, Himalaya added a subsidy of 42.3 yuan to each user's account.
After obtaining the allowance, users can use the bulk sms service following two consumption scenarios. Redeem free listening rights to audiobooks. It should be noted here that the listening permission of users redeemed by allowances is only 12 hours, which is not permanent. Buy audiobooks or annual memberships at low prices. The allowance can offset part of the price, and users can buy audiobooks or memberships at a cheaper price. From my personal point of view, the most bulk sms service ingenious part of the subsidy mechanism is that even if a user receives a large amount of subsidy, they can only exchange for 12 hours of listening rights. Still have to pay for it. And when the user is hesitating whether to buy or not after the trial, the allowance can also offset part of the price, which is equivalent to a discount and promotion, again giving users a strong reason to buy.
All in all, the subsidy mechanism aims to promote the bulk sms service conversion of users' payment. When users intend to consume the subsidy in their hands, they have already entered the layers of routines designed by the event. Next, in the siege of a series of combination punches such as audition and discount Under this situation, users can only obediently disarm and pay for it. 2. Member area After discussing the perks, let's talk about the members area. The member bulk sms service area occupies a front position on the landing page of the event. Below the user sign in to receive the allowance is the member area. This position is enough to show that in this event,