As an avowed app junkie who automates everything possible, it's safe to say that I'm a fan of things like web personalization and marketing automation. When lead scoring, triggered emails, personalized experiences, reusable resources, cross-platform integration, and analytics come together to Phone Number List form a holistic strategy, that beautiful synergy excites me. However, not all of this automation comes for free. Automated engagement strategies primarily focus on email, which has inherent flaws. Email can be a very effective channel, but it's not without its flaws. Those who agree to trade their email address for something of value don't always see, open or click on the content they receive.
Free Digital Marketing Plan Template Download FREE Resource - Digital Marketing Plan Template Our popular marketing planning template based on the Smart Insights RACE planning system. Access the Free Digital Marketing Plan Template According to the Phone Number List latest email statistics from Constant Contact, the highest open rates are around 25%; Phone Number List lowest hover close to 10 percent. At best, that means three out of four recipients won't even open your email, let alone read it and follow through on your call to action. This report indicates that click-through rates peak at around 15%, although most are below 10%. There are a variety of reasons for these metrics, but sometimes the fault lies with us. 5 ways to add flow to the digital experience Better experiences with flow "Flow" refers to a feeling of complete concentration and engaged in activity with a high level of pleasure and fulfillment. The first person to recognize the flow, psychologist Mihaly Csikszentmihalyi, gave a fascinating
TED talk on the subject. I first came across the idea when my company was reworking its brand story. Since that discovery, flow has served as a guiding principle for the Phone Number List experiences we create, not the least of which is articulated through marketing. Marketing can suffer from a lack of fluidity, especially when it's interruptive in nature, but the results are impressive when the two concepts come together. During my research on flow, I realized that the state of total immersion described by the concept applies to multiple marketing contexts. This is even more widely applicable when we talk about digital experiences.