I've listed a few well known ones below. free tools Excel Google Docs Freemium Tools yes partner Advanced Outreach CRM Ninja Outreach BuzzStream pitch box How do you know if you should follow up? Ah follow up. I read many case studies where follow-up played a key role in increasing response rates, such as this one on cold outreach 333% improvement. According to the same article , you should follow up 6 times. The decision is entirely up to you (maybe you should test it).
Anyway, I like to follow up with people who don't respond at least twice. one after 3 days 7 days later After that, everyone knew I threw in the towel. Other ideas for testing We've only discussed some basic tests to get started, because if you're only dealing with industry mailing list templates, you're relatively limited in what you can test. But if you're willing to introduce some other operations, the sky's the limit. got engaged For example, you can combine your outreach with different attempts to engage with potential customers, such as: comment on their blog Tweet them Follow them on social media
You can divide the crowd into cells and see if these engagement strategies increase your success rate to justify the extra time spent. personalise Another oft-talked-about test is adding more personalization to outreach emails. Sure, you can start with basic custom fields, but you can also spend more time referencing an article you've read recently, or use your knowledge of them to see if that helps your response rate. follow up Of course, you can also test different subsequent sequences. Not just what was sent, but when it was sent, or also based on the action taken (eg, send a follow-up series for clicks and a follow-up series for opens).